126 Years Of Tradition & Winning

In 1885 Edoardo Bianchi opened his first shop in Via Nirone, Milan. Since then, Bianchi has meant Italian designed bicycles with very high quality standards and advanced technological content. Their unmistakable celeste colour marks Bianchi's place in cycling history.

Bianchi is not just about bikes, Bianchi is a way of life, a way to move, and a way of racing.

Bianchi has played an important role both in cycling history and modern industry, becoming a legend well beyond just sports. Only a few brands can truly be considered a legend. Only time, passion, high professionalism, innovation and excellence can provide such an acknowledgement.

"When we think of Bianchi, everyone thinks about Bianchi's longevity and success to be a leader in bicycle racing, design and technology" - Bianchi CEO Bob Ippolito.

What makes Bianchi special is the passion of all of the people who have been associated with the Italian firm through its 125 years, Bianchi believes success begins with great people.

Fausto Coppi built his career riding a Bianchi bike, just like Felice Gimondi, Moreno Argentin, Gianni Bugno, and Marco Pantani just to name a few, all of these champions helped write a part of Bianchi's history.

Watch Bianchi's - Passione Celeste Video